Distribution is the New Engineering
· 4 min read
For the past two decades, if you wanted to build a technology company, you needed engineers. Great ones. Lots of them. Expensive ones.
Engineering was the moat. It was the reason Google could do what Google does. The reason startups raised millions before shipping a single line of code. The reason "we need to hire more engineers" was the answer to almost every problem.
That era is ending.