Welcome to my blog.

I love writing about software engineering, leadership, and anything in between.
The blog is meant to be a practical guide for real-life situations.
Currently, I’m building a new company - LiblLab.
I enjoy enabling people to build amazing products.
Before that, I managed the AWS SDK teams. Before that, I worked at Facebook and helped a billion people connect by sharing moments of their lives. Before Facebook, I started 3 companies across the US, Israel, and Brazil.

In my free time, I love taking long walks while listening to audiobooks (follow me on GoodReads). I’m also into Jiu-Jitsu and I consider myself lucky if I don’t get hurt once a month.

Fun fact - I’m a private pilot so if you ever need a ride just let me know! You will need to provide the airplane though ✈️